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Are you having trouble sticking to your marketing strategy?
Is it becoming more difficult to come up with a template that works for your business?
Do you think all this discussion about strategy and templates is nonsense?

A marketing strategy template is a road map that describes your marketing strategy to your company’s stakeholders. For whatever size marketing team, start with a marketing plan template. Without a sound strategy and plan, your marketing efforts will fall flat. Your marketing operations will have a strong road map for implementation if you use the right framework and infographics. While creating a marketing plan or strategy template is simple, many individuals lack the necessary knowledge.

However, regardless of the size of your team or project, you may profit from using a template. Let’s get going!

Get your FREE Marketing Strategy Template Now!

Relax and let your marketing strategy template do the heavy lifting. Creating the perfect plan is simple when you have a reliable marketing strategy template, whether you build your own or use one from a marketing software company like Welcome.

Ready to give it a shot? Get our free Marketing Strategy Template by filling up the form.

What is a marketing strategy?

The overall game plan to convert your target demographic into clients is referred to as a marketing strategy.

A solid template is required for creating a relevant marketing plan. Your attention should be on that approach if you use a template. Remember that a marketing strategy is not the same as a marketing plan.

Why Do You Need a Marketing Strategy?

To build a marketing roadmap, set appropriate objectives, and see them through to completion, businesses need a written marketing strategy and a quantifiable marketing plan.

Every firm has its own set of demands, objectives, and staff, but two things are certain: each campaign is time-bound, and metrics and KPIs matter when it comes down to it. But how do you choose which performance indicators to focus, and how do you pivot correctly if the analytics suggest it? That’s all part of your overall marketing strategy and goal.

Our Marketing Strategy Template

Our template includes the following:

  • Overview
  • Information about business
  • Marketing objectives
  • Target customers
  • SWOT analysis
  • Competitor analysis
  • Budget
  • Brand identity or branding
  • Marketing funnels
  • Distribution channels

How To Create A Marketing Strategy Plan

Let’s look at each part of your template in more depth.


Any marketing strategy should contain an executive summary to ensure that everyone is on the same page, from marketing team members to other departments and other stakeholders inside your company and outside.

Some or all of the following may be included in the executive summary:

  • Company name
  • Location
  • Statement of the company’s purpose
  • Company background
  • Team members and advisors
  • Breakdown of costs
  • Marketing strategy

Information about Business

Include any pertinent company information in your marketing strategy template as soon as possible. A mission statement, headquarters, and marketing staff are all included.

Marketing Objectives

You must first determine your objectives before investing time, money, and other resources in marketing. What precisely do you want to gain from your marketing efforts?

The following are some of the most typical marketing (and commercial) objectives:

  • Increase the number of visitors to your website.
  • Boost your sales
  • Increase your lead generation
  • Increase brand recognition
  • Increase brand loyalty
  • Customer retention

Along the process, make sure your objectives are SMART: clear, measurable, attainable, relevant, and time-bound marketing objectives.

Target Customers

Your marketing should be tailored to your target audience. And in order to be relevant, you must first grasp who that individual is. The initial step should be to provide demographic information such as age, gender, and income, as well as other data points such as location and employment. But it’s much more crucial to comprehend why consumers want to purchase from your company in particular.

User research is the most effective method for gathering real-world data. To get client feedback, consider doing interviews, focus groups, data analysis, and other methods. Answer the following questions:

  • What challenges are your consumers attempting to solve?
  • What are their problems?
  • Are they even aware that there is a problem?

You may then develop a list of buyer personas that reflect your ideal consumer based on your target market research.

Analyses of Competitors

Take note of the strongest players in your space, as well as start-ups and up-and-coming businesses, when planning your marketing strategy. Set up a head-to-head comparison. What do you have in common? What makes you unique? And how do you compare to the industry leaders?

You must answer the following questions while doing a competitive analysis:

  • What is their service or product?
  • What distinguishes it from yours?
  • What is the positioning and message of their brand?
  • Who is their intended audience?
  • What distinguishes them?

A competition study might also reveal which marketing strategies and channels are worth pursuing. If your competitor promotes and has success on Instagram, for example, you should have a presence there as well.

SWOT Analysis

After you’ve figured out who your rivals are, you’ll need to figure out how you’re different and superior. You’ll need a unique selling proposition (USP), which may be discovered via a thorough examination of your company. To guide your efforts and future marketing goals, we propose doing a SWOT analysis:

Strengths (S). What do your consumers like the most about your company?
Weaknesses (W). What are the flaws in your company?
The letter O stands for opportunities. What fresh possibilities do you have?
Threats (T). Is there anything threatening your long-term success?

Budget for Marketing

A good marketing plan begins with a clear awareness of how much time and money you have to devote to marketing.
Calculate how many hours per week you can devote to social media marketing vs creating blog articles, ebooks, or white papers, for example.

Voice, Tone, and Identity in Branding

Your branding should have a consistent appearance and feel to assist simplify and focus all of your future activities.

The user research, competitive analysis, executive summary, and overall strategy produced at the start of your marketing activities are all important in developing a distinct brand voice and visual language. Finally, in order to persuade your target audience to interact with your business and convert, your tone and design style must appeal to them.

Funnels for Marketing

A review of marketing funnels can aid your marketers in developing a more appropriate plan. The funnel starts when a consumer recognizes a need and concludes when they make a purchase of the product that meets those requirements.

A funnel has three stages:

  • The top of the funnel, or when your target market becomes aware of various items on the market, is referred to as TOFU.
  • The middle of the funnel, or MOFU, is when customers start researching the items offered.
  • When they reach the bottom of the funnel, or BOFU, they opt to purchase the product. It might come from either you or a rival.

Understanding the funnels helps you to choose the proper message at each step to satisfy the buyer’s problems and desires.

The Most Effective Marketing Channel

A crucial aspect of the process is determining the most appropriate marketing channels for your unique efforts. This decision is heavily influenced by the user research you completed while developing your marketing plan.

Remember to look at what your rivals have done well and not attempt to achieve everything at once.

Marketing channel suggestions should naturally be included in your template, since they will influence many of the marketing choices you make.

Here’s a rundown of some of the most essential locations you may engage with your customers:

Blog and website

Make a location for people to purchase and engage with your stuff.

Marketing on social media

To attract traffic and ultimately convert that visit into purchases, utilize both organic and sponsored social media content marketing.

Marketing through email

If you have a database of emails, use them to boost your ROI. The ROI of email marketing may vary from 3,800 percent to 4440 percent.


With 3.5 billion searches each day on the internet, consider using SEO to boost commercial traffic to your website.


The second-largest search engine is YouTube. Use sponsored adverts to expand your company.


With a success rate of above 50%, pay per click is more likely to convert.

Your audience needs to receive the correct message at the right moment, which means while they’re in a given stage of the sales funnel.

This cycle includes the following steps:

  • Awareness
  • Consideration
  • Purchase

Press coverage, user-generated content, reviews, and testimonials, digital commercials, out-of-home advertising, third-party partners, influencer marketing, and more should all be considered.

Metrics and KPIs to Consider

Creating a measuring framework is a vital step in demonstrating the effectiveness of your marketing campaign. You must identify your most significant key performance indicators, or metrics, in order to effectively measure the effectiveness of your marketing initiatives.

When it comes to online conversion, measures like “number of page views” or “ranking on Google” aren’t as useful since they don’t immediately aid your organization.

Instead, utilize measures like online sales, phone calls received, or the number of forms filled out by qualified prospects that are directly linked to income or leads created.

Type-in traffic — how many visitors input your website into their browser or come through a branded search on Google — might be another KPI if your marketing objectives are centered on increasing brand recognition.

Keep in mind that each business objective should have no more than three KPIs, and that other tools and marketing plan templates, such as this template for a content marketing ROI measurement framework, are only a few clicks away.

Get your FREE Marketing Strategy Template Now!

Relax and let your marketing strategy template do the heavy lifting. Creating the perfect plan is simple when you have a reliable marketing strategy template, whether you build your own or use one from a marketing software company like Welcome.

Ready to give it a shot? Get our free Marketing Strategy Template by filling up the form.

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