Google Search Ads
Be as close as a Google search
Google gets billions of searches every day, so you can use Search ads to make sure potential customers see your brand, think about what you have to offer, and act.
For a Search campaign, you'll choose a goal, such as getting more people to visit your website or making more sales or leads.
And if you use pay-per-click (PPC) search ads, you'll only pay when people click on your ad to visit your website or call your business.
With Search ads, you can reach the right people
Get people to do something
You can choose the goal you want to reach when you set up your Search ad.
Use ad extensions to add more information to your ads, like the location of your business, links to specific pages on your website, reviews of your products, and more.
Change to be successful
Google Ads lets you make different versions of your text ad so you can see which one gets the most clicks.
How does Google Ads work?
Google Ads is a paid advertising platform. It is part of a marketing channel called pay-per-click (PPC), in which you (the advertiser) pay per click or impression (CPM) on an ad.
Google Ads is a good way to get customers who are looking for products and services like the ones you offer to come to your business. With Google Ads, you can get more people to visit your website, get more phone calls, and get more people to come into your store.
Google Ads lets you make ads for your target audience and share them with them at the right time (on mobile and desktop). So, your business will show up on the search engine results page (SERP) when your ideal customers use Google Search or Google Maps to look for products and services like yours.
So, you get your ad in front of your target audience when it makes sense for them to see it.
Does Google Ads work?
Yes, Google Ads works. With an optimized ad campaign and lead flow, you can make a marketing campaign that brings in a lot of money.
Why put ads on Google?
Google is the most popular search engine. Every day, it gets more than 5 billion searches. Also, Google Ads has been around for almost 20 years, which gives it a lot of experience and authority in paid advertising.
Google is a tool that people all over the world use to ask questions and get answers from both paid ads and natural results.
Still need more? Google Ads are being used by your competitors (and they might even be bidding on your branded terms).
Google Ads are used by hundreds of thousands of businesses to promote themselves. This means that even if you rank organically for a search term, your results will show up below those of your competitors.
Google Ads should be a part of your paid strategy if you're using PPC to market your product or service. There's no way around it (except maybe Facebook Ads, but that's a different article).