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Detailed keyword research to discover how to get your company in front of the right people is an essential part of your Digital Marketing Management.

Researching Keywords

The basis of every sufficient paid advertising and SEO plan is keyword research. At EuraWest Technologies, our digital marketers manage to provide in-depth keyword research to help you figure out how to get your company in front of the right people. Before we start putting up a campaign, we’ll do extensive research to determine what customers are looking for and where your company may rank. We want to know how we can get the perfect sort of traffic for your company. By placing your company in front of the proper individuals, detailed Digital Marketing Management may lead to increased leads and conversions.

You are the expert on your company, which is why choosing the correct terms to describe it may be challenging. Customers may interact with your brand via several channels before arriving at your website, and knowing the customer journey is critical to successful digital marketing management.

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Search Intent

We look at search intent’ in addition to keyword research. When consumers input a search into Google, this is what they’re truly searching for.

Informational (the user is looking for answers to a question), Navigational (the user is looking for a specific website), Transactional (the user is looking to buy something from a specific website), and Commercial (the user is looking to buy something but hasn’t decided where to buy yet) are the four types of customer search intent.

Understanding client search intent may assist us in developing a keyword strategy that reflects on your Digital Marketing Management performance and guarantees your company ranks for certain search phrases relevant to the service or product you provide.

EuraWest Technologies’ extensive keyword research might be a wonderful place to start a new SEO strategy or PPC campaign if you’re interested in learning more about how customers discover your company on the internet. You can also discover some of our Eternus Global clients and see how they perform. 

Frequently Asked Questions | Digital Marketing Management

Keywords are terms or phrases for which you want your website to appear as a result when they are put into a search engine. Finding out what keywords you’re already being searched for, as well as any high-traffic phrases linked to your organization, is what keyword research entails.

Keyword research helps you to see what your target audience is looking for, how often terms and phrases connected to your company are searched for, and what information those searchers are looking for. One of the finest things you can do to enhance your SEO is to do this. It enables you to examine how your target audience acts online as well as the most common words connected to your company.

There are a variety of tools available to assist you in determining which keywords are important to your organization. While you may have a few keywords in mind, you may use them to identify others that are linked to them. These keywords will then serve as the foundation for the content on your website. Whether it’s for service or product sites, or for creating blog material, they’re all useful. Creating content based on your keyword research can help you enhance your SEO score and increase your impressions and interactions.

An SEO service will be able to determine the most prevalent search keywords for you and propose additional phrases for you to write content around.

When researching keywords, you may use a variety of web tools. If you’re going to undertake your own research, though, customer-centric tactics are the way to go. What would you look for online to discover your company or organization if you were a customer? Consider things from the standpoint of your target audience.

You might, for example, offer vegan leather footwear produced by hand. You may look for terms like ‘ethical sandals’ or sustainable vegan sandals.’ Finding keywords with minimal competition and a high search rate should be your goal. You’ll be more likely to rank first on search engines if you do it this way.

After you’ve narrowed down your keywords, it’s critical to focus your search and locate a single term with low competition yet a high search rate. This is your main keyword, which will be a phrase or single word that your target audience is likely to look up.

You’ll need to investigate your latent semantic indexing (LSI) keywords after you’ve nailed down your target keywords. LSI searches are searches that are connected to your main keyword. The simplest approach to locate them is to use your target keyword and scroll all the way down to the bottom of your page. They’ll be included under related searches.’

Keyword research is the process of determining what your target audience is looking for on the internet while seeking information, goods, and services. It’s the cornerstone of SEO and a critical component of any digital marketing strategy.

Your website will not create traffic no matter how hard you try if you are not creating the kind of content that people are looking for online.

You should include one major keyword, one to three secondary keywords, and one to four extra keywords, depending on the length of your page content.

Good keyword research is one of the most successful methods to bring continuous, high-quality traffic to your website, whether you’re resurrecting an old high school blog or building a content plan for a brand new website.

There are several keyword research tools available on the internet. SEMRush and AHrefs Keyword Explorer are two tools we suggest.

When choosing keywords, there are several factors to consider.

The number of times a term has been searched on a search engine like Google or Bing is known as its search volume. It’s pointless to optimize your online content with keywords that no one is searching for, so conduct your research and pick keywords with a large search traffic.


Relevance – Your keywords must be related to your website’s content. Because the primary purpose of your digital marketing plan is to attract your target audience to your website, employing irrelevant keywords that will only attract the incorrect sort of traffic is pointless.


Value – Because the way you assess your success will be unique to you and your website, it’s critical that you study and choose keywords that will help you achieve your goals. Instead of browsing and bouncing, you want engagement and conversions.

Be realistic about the competition. Choosing keywords with a high search volume and a high level of competitiveness is pointless. If you do so, your website may get buried in a sea of other results. Choose keywords for which you may reasonably expect to rank in the SERPs and optimize appropriately.

These four conditions must be met by your keywords. If any are missing, you risk driving the incorrect sort of traffic — or possibly not driving any at all.

Keywords are used by search engines to filter results for users. As a consequence, it’s critical that you understand how to properly employ keywords and optimize your content. This is necessary in order for your website to be discovered, indexed, and ranked.

The number of keywords you employ on a page is determined by the specifics of your website and the page itself. Aim for between 5 and 10 terms in your keyword research. Keywords may be divided into three categories:

Primary – Your content’s major emphasis. This should be reflected in the page’s title and subsequent content.

Secondary – Secondary keywords should be used in conjunction with your prime keyword. Find and use a few secondary keywords that are related to your core topic.

Additional – Any additional keywords that vary from your major and secondary keywords in terms of phrase or spelling.

Keywords should appear in your primary title, URL, meta title, and meta description, among other places in your content.

It’s also crucial to employ your keywords in a natural manner. Any artificial keyword stuffing will be detected by search engine algorithms, and you will be penalized accordingly.

Long-tail keywords are those that get a modest number of monthly searches. They’re often lengthier, complete phrases with a high conversion rate and low search traffic.

The moniker “long-tail” keywords comes from their location on the search demand curve. While high-volume keywords will be at the front of the curve, there will be a considerable number of terms in the tail with lower search traffic and, as a consequence, less competition.

Some Of Our Clients

The list of clients we have speaks for itself. We’ve represented everything from start-ups to Fortune 500 organizations with the same partnering approach and passion at the heart of each engagement since our inception. We’ve been committing our hearts and brains to our customers every day since 2003, generating amazing success and developing enduring partnerships.

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We understand how intimidating the digital world can be; no matter how large or little your project is, we’re here to assist. Let us know how we can help you by contacting us or sending us an email.

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