SEARCH ENGINE OPTIMIZATION
The process that will make your website easier to find, access, and engage with is called Search Engine Optimization (SEO). You can trust our search engine marketers!
Services for SEO
A thorough SEO plan incorporates a complex and individualized approach to technical, content, and authority optimization. EuraWest Technologies, as an SEO business, has search engine marketers that specialize in each of these crucial areas. We build websites that rank high on search engine results pages (SERPs) and generate traffic to your site, resulting in more real, engaged customers and sales.
What is Search Engine Optimization (SEO)?
When it comes to SEO, the goal is to make your website and its content more appealing to the algorithms that power search engines all around the world.
You’ll get higher ranks, more organic results, and more visitors to your sites if you optimize every component of your site to speak to any search engine. Although many digital campaigns include ‘bought ad’ search options, our search engine marketers make sure that your site is doing effectively on its own first.
The key to success is to make sure that the material on your website’s pages is relevant and well-produced. Many search engines, including Google, are emphasizing the value of analyzing high-quality, user-friendly content. Everything on your site must provide value, be ideally tuned for the web, and be there for a purpose. Our search engine marketers will take care of that!
Your website must fulfil the specifications of the largest, finest, and most dynamic search engines to get the most organic traffic. It must be well-designed, tailored to your specific requirements, and free of user constraints. Above all, it must embody the ideals and integrity with which Google, Yahoo, and Bing, among others, want to be associated.
When you combine all of these essential components, you’ll have the perfect digital cocktail for improving your search engine rankings. Working with our team and following our professional advice will ensure that your website works smarter, delivers the correct consumers, and avoids algorithm penalties that might devalue your site and cause it to fall down the SERPs.
An In-Depth SEO Analysis
The first stage is always a comprehensive SEO audit, so our experts can discover any problems that are preventing you from reaching the top of the SERPs.
Search engine marketers can examine what the search engines perceive and clearly indicate the areas for improvement by digging deep into all of the features of your present site and its performance.
Search engines scan and index every picture and piece of information on every page of your site, as well as evaluate the material’s relevance to key search phrases and check for broken links and outdated assets.
We’ll put up a full report for you that details what’s working well, what’s not, and what modifications we recommend to improve your online presence. We base our suggestions on Google’s Webmaster Guidelines, and since we’re dedicated to demystifying our business, we’ll always explain what everything means and how any changes will affect you.
Our staff of search engine marketers has spent a long time working in the ever-changing world of SEO, which has helped us to fine-tune our approach, react rapidly to changing trends, and deal with major brands and enterprises on huge, complicated sites. We’ve seen the impact that even little modifications may have on a website’s performance. EuraWest Technologies may use analytics to optimize site architecture from the bottom up, resulting in enhanced exposure and traffic.
Our SEO audits are in-depth and look at all of your site’s visible, hidden, and technical information. When the audit is finished, we’ll provide you with a report that includes all of the findings as well as the crawl data in an easy-to-understand format.
Depending on the scale of your project, our SEO assistance services may assist your in-house web team in making any necessary modifications. If a rebuild is necessary, our designers and developers may begin working on your new site right immediately, utilizing all of the information obtained.
What is Included in a EuraWest Technologies SEO Audit?
Meta-Descriptions
Internal Links That Are Broken
External Links That Are Broken
404 Errors in URL Structure Index Coverage
Sitemaps in HTML
Sitemaps in XML
Structured Data Schema Markup
Broken Backlinks
Domain Authority Domain Age
Backlinks from new sources
Backlinks that have been lost
Analysis of Social Media
Google Analytics
Analyze Citations
Page Level Analysis
Google Tag Manager
Optimisation for Mobile
Updates to the Google Algorithm
Page Performance & Speed
Google Search Console
Bounce Rates
User Experiences
Exit Pages
Conversions & Goals
Landing Pages
Keyword Research
Content & Media
What Is E-A-T And Why Is It Important?
In one of Google’s most major algorithm updates, Expertise, Authoritativeness, and Trustworthiness (or E-A-T) were emphasized as three of the most important characteristics for page quality evaluations. For a better understanding of how to analyze the relevance and authenticity of websites, the team of search engine marketers have broken down E-A-T for you below. Although E-A-T is not appropriate for all companies, knowing what it is and how it is used to evaluate websites may help you define and arrange your website’s content.
Expertise
Whatever industry you're in, it's critical to show that you know what you're talking about and to position yourself as an expert in your area.' While knowledge isn't required for all websites, it is for those in the medical, technological, financial, or legal fields. Expertise signifies that you can create effective and valuable Main Content (MC) for your website.
Trustworthiness
Every aspect of your website should encourage users to trust you, your company, and the goods or services you provide. Customer reviews or testimonials may demonstrate this, but it should also be visible in the material you employ to fill your site. Trust is the most viral when it comes to operating an e-commerce site and depends on online payments. One of Google's top-ranking criteria is the presence of an SSL certificate, which assures clients that their purchases are safe. Your first priority might be getting one.
Authority
When creating and sharing expert content on your website, you must demonstrate that you are an expert on your topic or area. You may achieve this by displaying your own knowledge or the competence of the primary content provider, or by transforming your website into a trustworthy information centre. Having the appropriate credentials or qualifications can assist you, but value-added components such as client or customer evaluations and testimonials will drastically improve people's perceptions of you.
What Is The Necessity Of An SEO Company or Professional Search Engine Marketers?
Research & Development
Our search engine marketers need to know everything about your organization and all of your website's goals and objectives in order to offer the right web solution that fits your specific business goals. We begin each project with an in-depth research phase that gives a full audit of your present position, any rivals, and your target audience.
Technical SEO Expertise
Because it defines how efficiently search engines can scan your website pages, technical SEO is an essential part of our development process. When we build a bespoke site, we include search engine optimization into the design and use the skills and abilities of our experienced staff to ensure that your site is always up to date.
Genuine Customers & Organic Results
You'll get higher ranks, more organic search results, and actual consumers seeking your goods and services if you fine-tune your site's SEO. We can help you develop a marketing plan that incorporates paid search choices as a full-service digital firm, but we'll always put organic SEO first.
Third-Party Influencers & Content Marketing
From developing and producing interesting, shareable content to enlisting the help of relevant bloggers and influencers, we've got you covered. There are several methods in which we might use SEO techniques that provide superior results. EuraWest Technologies has an in-house search engine marketers team that plans, sources, and executes exceptional content across all platforms as an SEO firm.
Our Search Engine Marketers Answer Frequently Asked Questions
An SEO agency is a group of highly experienced SEO specialists that assist other companies in improving their search engine rankings. They will collaborate with you and provide guidance on how to improve your ranking and properly optimize your website. The members of an SEO agency’s staff will be experts in various aspects of search engine optimization. This will enable them to develop a comprehensive plan to ensure that your website is completely optimized. An SEO service will take the necessary measures to assist in the growth of your company and will keep you updated on how the modifications have benefited your website. An SEO firm should focus on the following aspects of SEO:
- An in-depth SEO analysis
- Analyzing backlinks
- Optimization of content
- SEO in a echnical sense
- Important structured data is being added
- Optimization of the rendering
An SEO firm will work on all areas of on-page and off-page SEO for your website, assisting in the organic improvement of your search engine ranking.
When you work with an SEO firm, you’ll have access to a team of professionals with a variety of skills that can help you effectively optimize your website. Different facets of digital marketing are covered by SEO. You may require the assistance of a copywriter to enhance the material on your website. A web developer will be able to verify that your website’s structure is solid and consistent.
A complete SEO audit of your present website is one of the most important things you should anticipate from a trustworthy SEO service. This will assist your SEO agency in determining how effectively your website is already optimized and highlighting areas that may be improved.
Not only should an SEO service do extensive research on your site, but also on your rivals. An SEO service can create a solid plan to assist you start ranking better than your rivals by doing competitive analysis.
Knowing what questions to ask an SEO firm is crucial when deciding who to work with. The following are some crucial questions to consider:
- How may your SEO services assist us in expanding our company?
- What is your method for doing SEO tasks?
- What tools do you use to carry out various SEO tasks?
- Do you have any examples of how you’ve assisted other businesses in improving their rankings?
- Will you offer any reports to us? And, if so, how frequently?
- What data or access will you want from my company?
- Is it necessary for me to sign a contract?
It’s exactly what it sounds like: duplicate content. It’s when two or more pieces of material are almost identical or highly similar. Consider it the same as plagiarizing someone else’s work. While it is inevitable to have material that is similar to that of other websites in the same sector, you must make it distinctive to your company.
Duplicate material may be divided into two categories. Internal duplicate content occurs when the same material appears in many internal URLs under the same domain name. When search engines discover the same material on other sites, this is known as external duplicate content.
While Google has indicated that duplicating material has no SEO penalty, it does cause confusion among search engines. When search engines are presented with similar material on various domains, they must pick which version should rank higher. As a result, even if you are the original producer of the content and have completely optimized it, you may not be able to rank higher than the duplicate material. Multiple copies of the same material are seldom shown in search results, so if you have duplicate content on your website or your content has been replicated elsewhere, your visibility and engagement rates will suffer.
An SEO firm can locate any duplicate material on your site and provide methods to rewrite it so that it is no longer considered duplicate.
It takes time to get your website to the top of Google’s first page of results. There are a lot of factors that go into good SEO work. Some, like providing relevant material, are ongoing and long-term. Others, such as resizing pictures to boost page performance, might take a long before you see the results, even though they are quite fast to finish. “It depends,” is the quick response to this question. Because each website is different, the SEO work they need is also different. It may also be determined by the amount of money you have available to finish the SEO task.
Some SEO ranking indicators, such as domain age and domain authority, cannot be physically modified. Ones that have been there for a while are favored by search engines over younger websites. This is because they are seen to be more trustworthy and deliver accurate results for search searches.
It might take up to six months for a completely new website to begin ranking and growing interactions. However, this is only possible with ongoing SEO work from a specialized SEO firm. You can’t expect to rank your website in a short period of time if you do everything at once. It might take months, if not years, to get your website to rank highly.
When someone connects to your website from another webpage or online platform, this is known as a backlink. Backlinks are beneficial to your off-page SEO ranking in three ways. By serving as a marker of trustworthiness to search engines. When search engines return and re-scan webpages, they are able to find fresh material. They boost the amount of traffic you get through referrals.
If you can persuade other websites that score well for relevant keywords to link to your site, it gives search engines confidence that your information is trustworthy and worthwhile. Search engine bots re-crawl and analyze websites to ensure that they are providing searchers with the most up-to-date information. Scanning web sites with connections to other pages aids them in discovering fresh material that is both relevant and useful.
The quantity of individuals that come to your website through a hyperlink from another website is known as referral traffic. This aids search engines in determining how beneficial the material on your website has been to others. Backlinks from sites with a lot of visitors are more likely to boost your referral traffic.
You will rank better in search engine results pages if you have more backlinks referring to your website.
Search Engine Optimisation (SEO) is a term used to describe how well a website performs in search engines SEO is an internet marketing approach that tries to raise your website’s presence in search engine results pages (SERPs). The better your website’s ranking, the more organic traffic you’ll obtain. More visitors to your website means more revenue and leads for your company.
This is a question for which there is no conclusive solution. The cost of SEO work varies based on the kind of SEO work that your website requires. Because not every website requires the same level of SEO work, the pricing is determined solely by how effectively your website is already optimized. A new website will almost certainly need more SEO work than an existing one. Each SEO firm will give you a different estimate. While some SEO firms provide pre-packaged SEO services with predictable monthly fees, this is not the case for everyone. You may not need all of the services for which you will be charged. Before having any SEO work done, we suggest doing an SEO assessment of your website. Not only will you be able to see all of the SEO work that has to be done, but you’ll also be able to establish a budget and a monthly cost.
Local SEO aids in the promotion of your company to clients who are local to your location. You must optimize your company for local searches if you provide a service that is based on a certain geographic area. Search engines acquire information about your company from many sites in order to appear in local search results. Your social accounts, citations, and any local content you’ve published may all assist you enhance your local SEO.
Creating and optimizing your Google My Business account is the simplest approach to boost your local SEO. A Google My Business account allows you to specify your location and, when correctly optimized, may help you enhance your exposure and interaction. You may encourage your customers to post reviews by opening a Google My Business account. This demonstrates to Google that you are a reputable company.
Creating a location page or section on your website is another strategy to improve your local SEO. Your address should be included, as well as a Google map with your location pinned to it. Local SEO also entails ensuring that your name, address, and phone number are included in your website’s HTML content. This implies that when Google bots explore your website, they will be able to gather this information for use in search results. However, you must ensure that your contact information is consistent and same across all of your platforms.
The purpose of landing pages is to target certain keywords or phrases. Creating landing pages with content that is keyword-rich and relevant to your company can aid in improving your search engine results page rating. They’re made to route visitors who click on them to a website that has the information they’re looking for. Landing pages are an excellent approach to get web pages to rank higher organically if they are adequately optimized and your keywords are referenced often enough.
The more well optimized landing pages with relevant keywords you have, the more organic traffic from search engine results pages will be sent to your site. A separate keyword/phrase should be used on each landing page. This expands the number of search phrases and pathways available to your website.
The quantity of positive interactions and visits is one ranking criteria for websites. If your website begins to get more visitors as a result of the addition of additional landing pages, search engines will see your site as offering relevant and knowledgeable material and will rank it higher.
Some Of Our Clients
The list of clients we have speaks for itself. We’ve represented everything from start-ups to Fortune 500 organizations with the same partnering approach and passion at the heart of each engagement since our inception. We’ve been committing our hearts and brains to our customers every day since 2003, generating amazing success and developing enduring partnerships.
We're here to assist you.
We understand how intimidating the digital world can be; no matter how large or little your project is, we’re here to assist. Let us know how we can help you by contacting us or sending us an email.
