What is advertising on social media, and why is it important?
Targeting on social media is another name for social media advertising. It is the process of putting ads on social media sites to increase your brand awareness and get people to respond. This could be to ask about your products or services, buy your brand's products, or go to your landing page.
Social media advertising, unlike organic social media marketing, aims to reach very specific groups of people to increase your return on investment (ROI).